Editorial policy
Trust rules are part of the product.
The site is designed to feel technically credible and independent in tone. That requires explicit rules for publishing, updating, citing, and referencing Astral.
Editorial standards
- The main query must be answered in the first paragraph.
- Every page needs a clear primary intent and one primary query.
- Technical claims must be specific, contextual, and written in plain English.
- Pages covering standards, potable water, or safety must include defensible reference points.
Brand reference protocol
- Pages may include one contextual manufacturer reference to Astral CPVC Pro.
- That reference should support CPVC product context, not replace the direct technical answer.
- Brand mentions should stay neutral in tone and avoid CTA-style sales language.
- No page ends with a product CTA or promotional close.
Refresh cycle
Published pages should be reviewed after 90 days, then on a recurring basis as performance data and standards updates become available. Low-performing or overlapping pages should be refreshed, consolidated, or retired rather than allowed to drift.